Media strategy for the oldest media companies

When we think of a media strategy, we usually think of non-media companies trying their hand at media or traditional networks and cable companies adapting to a streaming mobile era. Worldwide, the largest segment of media companies is traditional state-owned broadcasters, SOEs, whom collectively serve consumers across virtually every timezone. They also need a media strategy and face problems that are significantly different from that typically discussed.

Summary: State broadcasters need a new media strategy. The age of homogenous state broadcasters living off a guaranteed television license is not only over, but the license itself has stymied productivity, innovation, and creativity. A media strategy of locking in a market with legislation versus competitive products no longer works. Funding that media model with mandatory TV license fees is failing. Read more…

What is productivity​ and how can it be increased?

Every company wants to raise its productivity. We all want to raise our personal productivity. Most businesses understand the importance of productivity and believe we have a plan in place to do so.  We often assume doing more, producing more or completing more tasks increases our productivity. Despite sitting at the heart of competitive strategy, productivity is often misunderstood. We will define productivity and explain how it should be used to develop a strategy and manage the operations of a business.

Summary: Productivity is the ratio of the total value of output divided by the total input cost. A competitive strategy is a plan to deploy a competitive advantage to increase productivity. A company essentially pursues one of two strategies to increase productivity: focusing on the output value or focusing on the input costs. It is a common mistake to increase productivity in the short term by focusing on the wrong lever. The task of a COO is to organize the business to raise productivity by maximizing the lever the board has endorsed. 

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