Media strategy for the oldest media companies

When we think of a media strategy, we usually think of non-media companies trying their hand at media or traditional networks and cable companies adapting to a streaming mobile era. Worldwide, the largest segment of media companies is traditional state-owned broadcasters, SOEs, whom collectively serve consumers across virtually every timezone. They also need a media strategy and face problems that are significantly different from that typically discussed.

Summary: State broadcasters need a new media strategy. The age of homogenous state broadcasters living off a guaranteed television license is not only over, but the license itself has stymied productivity, innovation, and creativity. A media strategy of locking in a market with legislation versus competitive products no longer works. Funding that media model with mandatory TV license fees is failing. Read more…